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Pharmaterials adopts new corporate image |
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UK-based pharmaceutical company Pharmaterials Limited, has adopted a new corporate image.
Pharmaterials has used its original logo since it began life as a ‘spin out’ from The London School of Pharmacy in 2000. “Clear, bold, and memorable were the aims we set for the new image,” explained Pharmaterials Strategic Development Director.
“We ran a design competition and received numerous interesting ideas. The winning design gave us a logo and graphics with an intrinsic ‘technology’ feel that we like a lot. It is also undoubtedly bold and allows us to clarify communication of our company and services to customers.”
Pharmaterials image revision is timed to accompany the launch of new technologies and patented formulations approaches in the first half of 2005. In addition to the new logo and graphic styles, the company has adopted the new strap line “‘Succeeding through innovation’. They express our vision and ambition for customers in the commercial and educational worlds respectively.”
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